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In social media, bigger isn’t always better
Generating small business leads can be difficult, time-consuming and costly. Whether your business consists of ten employees or 200, using your resources effectively is of prime importance to the...
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What’s your sign?
Signs have long been a part of the marketing mix. There was a time when signage may have been a retail business’ most important marketing and business asset. But, signs are just about everywhere you...
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Eight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
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Running a Small Business On-The-Go, Like a Pro
Just about every small business owner travels for business at some point, and has to do business on the road, from a hotel room or an airport lounge. But what if your business is mobile all the time?...
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Small Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
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Brand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
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Five “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
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Building a Bubbly Brand
Often, entrepreneurs create a business plan based on solving an everyday dilemma. Keith and Patrycia Miller, owners of Bubbly Paws, an upscale dog spa based in Minnesota, are no exception. Soon after...
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Channeling your Digital Story through Print
In today’s digital age, there’s been lot of talk about whether or not print is dead. Should businesses still invest in printed marketing materials, or are they too dated? The simple answer is it really...
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How to Make a Big Name for Your Small Business
Small Business Week is a national opportunity to recognize the impact of all the courageous founder and innovative leaders of small businesses in every industry. Now that Small Business Week 2017 is...
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